Large scale promotion truck
Market
Events
Location
Norway
For JCP Nordic from Oslo we made the iconic Pepsi Max Taste Truck. The assignment: the Taste Truck should be as open as possible and contain a large volume of Pepsi Max cans and bottles, which should be well visible and accessible.
For this task we cut the side from an American schoolbus, we placed large refrigerators with glass doors and made the truck open and accessible with solid staircases and large canopies.
JCP Nordics tours through Scandinavia along major events and music festivals with the Pepsi Taste Truck for the Pepsi Max Taste Challenge.
