Albert Heijn wanted to draw the attention of its shoppers to the diversity of its meat assortment in the campaign ‘Passion for meat’. For that purpose tasting out of a food truck were organised on location. Cooks from activation bureau Young Perfect let shoppers discover the best and tastiest BBQ meat.
Important focuses of the food truck: visibility and experience, but definitely also functionality and capacity. The optimal mix of a reliable, easy operations food truck with an authentic, vintage look.