Client:Heineken Tap Truck
Heineken was looking for a concept with a typical food festival appearance in combination with a professional capacity. Our solution: the Heineken Tap Truck.
This beer truck offers an authentic look and an optimal interaction with the public. Behind the scenes, the truck can be connected to huge beer tanks, guaranteeing rapid beer tapping.
Thanks to the non-branded approach, the Tap Truck is very flexible, giving the brewery the opportunity to promote different brands.
Brandmanager Heineken Marketing
‘What I appreciated most in our cooperation for the realisation of or Tap Truck was the carefree full service. The cooperation with our own design agency and our technical people was very professional. Right from the first interview Food Truck Company thought along with us on all fronts. They were open to all possibilities and we were therefore able to achieve a fantastic result within the given financial and practical boundaries.’