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Client:Albert Heijn

Albert Heijn wanted to draw the attention of its shoppers to the diversity of its meat assortment in the campaign ‘Passion for meat’.  For that purpose tasting out of a food truck were organised on location. Cooks from activation bureau Young Perfect let shoppers discover the best and tastiest BBQ meat.

Important focuses of the food truck: visibility and experience, but definitely also functionality and capacity.  The optimal mix of a reliable, easy operations food truck with an authentic, vintage look.

Albert Heijn